Tucson Recap – Trends, Best-Sellers and what went on!

Another Tucson show is in the books, and what a ride it was! Here’s a quick recap of what went down at booth #610:

✅ Top Sellers: Our biggest surprise? Natural color zircon from Tanzania in rich cinnamon and coffee tones—an absolute hit! Right behind it? Champagne garnet, nearly identical in color and just as popular. And of course, our Tucson classics—stunning tanzanites, fancy unheated tanzanite colors, and our forever-favorite spinel—all found their way to happy buyers.

✅ Market Trends: It was clear—buyers came to do business, but with more caution. The trend? Smaller, well-curated purchases over bulk stock. Instead of large quantities, customers focused on sets, color combinations, and small layouts—getting exactly what they need, without the extra inventory.

✅ Show Vibes: While traffic was slower, those who made the trip were serious about buying. And in our booth? The energy was amazing! Great laughs, good deals, and incredible moments with friends and colleagues made it all worth it.

Next stop? Hong Kong, March 2nd-6th! If you missed us in Tucson, don’t worry—come see us there!

Thanks again to everyone who stopped by—we appreciate you and can’t wait to do it all again soon.

Kobi